HAPPY LAUNCH DAY TO WHITEGOLD BOUTIQUE!
rebrand, ecommerce + blog design for whitegoldla.com
For past several months I’ve gotten to know and work with the sweetest lady, Lisa, owner of WhiteGold Boutique. She came to me looking for a revamp on her brand and a total redesign of her Shopify store and WordPress blog. Not only was I thrilled to find out she’s also a NC business, AND sells the cutest clothes ever, but we also had very similar design style, making my life super easy and the finished designs swoon worthy in my opinion!
For branding she wanted something a little moody with rich, deep colors that complimented the white and gold that she had been using as her branding for some time. We opted for a lovely dark blue watercolor washes to use throughout her sites, paired with a fabric motif that complimented her boutique’s aesthetic.
We ended up with keeping the watercolor wash theme in her logo and sublogos and paired them with handwritten text or keep the organic feeling.
For her TWO sites we really pared down what she absolutely needed for her business, what would drive traffic, and what would keep customers coming back again and again.
This was such a fun project and it introduced me to the possibilities that Shopify can offer! Don’t be surprised if you see more Shopify work from me in the future!